UnifiAura
I help plumbing, HVAC, electrical, and construction companies build a clear technology roadmap that cuts wasted spend and drives real growth — without the cost of a full-time hire.
What Changes in 90 Days
🗺️ A clear technology roadmap
Built around how your business actually works
💸 Realistic technology spend
No more overpaying — or underpaying — for the wrong tools
⚙️ Automations that free up time
Manual work identified and eliminated
🧭 A tech partner who speaks your language
No jargon. No guessing. Just direction.
Sound familiar?
| 01 |
|---|
| Money wasted on the wrong tools |
| Software subscriptions stacking up. Nobody using half of them. No idea what's actually worth keeping. |
| 02 |
|---|
| Manual work that should be automated |
| Logging jobs by hand. Chasing invoices over text. Scheduling calls in your head. There's a better way. |
| 03 |
|---|
| No direction — just reactive decisions |
| Every tech purchase is a guess. No strategy. No roadmap. Just solving today's fire with yesterday's thinking. |
The Solution
• Strategic direction — not IT support
I don't fix your WiFi. I tell you what technology decisions to make, what to buy, what to cut, and what to build next.
• A living technology roadmap
A clear, always-current document showing where your tech is, where it's going, and what happens next. No more guessing.
• Vendor and software vetting
Before you sign another contract or buy another tool, I review it. You stop paying for things that don't serve your business.
• MSP and IT coordination
If you have an IT provider or internal tech person, I manage and direct them on your behalf — so you don't have to.
"I understand your world because I've lived it."
With over 10 years in IT inside the construction and trades industry, I don't need you to explain what a work order is, how dispatch works, or why your guys in the field hate that app you bought. I already know.
- Nathan Lao
Fractional CTO - UnifiAura
The retainer
One monthly investment. Full strategic technology leadership for your trade business.
No long-term contract - Cancel anytime
Monthly 90-minute strategy call
Living technology roadmap - always current
Async email access between calls
Vendor and software vetting
Automation opportunity identification
MSP and IT team coordination
Not Included
ABOUT NATHAN
Most technology consultants have never set foot on a job site. They don't know what a dispatch board looks like, how field techs actually use software, or why your crew ignores the app you paid for.I do. I've spent over 10 years in IT inside the construction and building services industry — working alongside the people who build, fix, and maintain the physical world. I understand your language, your pace, and your problems better than anyone else in this space.That's not a claim. It's the reason I started UnifiAura.
10+ years IT experience in construction and trades
Deep background in field service technology
Specialist in trade business systems and automation
Fractional CTO serving 5–25 employee trade companies
WHO THIS IS FOR
Plumbing, HVAC, electrical, and construction companies with 5–25 employees who are tired of making expensive technology decisions without a strategy behind them.
Who this is not for
Businesses looking for someone to fix computers, manage their network day-to-day, or handle IT support tickets. That's not what I do.
WHO THIS IS FOR
A clear technology direction, a realistic spend plan, automation opportunities identified, and a roadmap your team can actually execute.
THE TECH VILLAGE
Practical technology insights for trade business owners. No jargon. No fluff. Just clear, actionable thinking delivered to your inbox.
Written by Nathan Lao — a Fractional CTO who has spent over 10 years in IT inside the trades and construction industry. Built for business owners, not developers.
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UnifiAura
Fractional CTO services for trade and field service businesses. Technology strategy without the full-time hire.
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Nathan Lao - Fractional CTO